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Brand Management
Find the Salient Advantage

 

Managing a vibrant, vigorous corporate brand is a balancing act between maintaining the traditional brand promise while subtly updating the corporate image to remain fresh, contemporary and relevant for today’s restless audiences.

Review our Corporate Marketing case studies:

Financial Research and Analysis
Canadian Manager Search is the authoritative resource for pension fund investment information in Canada. A new identity program helped gain credibility with money manager consultants. >>>

Hollywood Special Effects
Discreet Logic’s Academy Award-winning tools deliver sublime visual effects seen in nearly every film, video, and game produced today. The new brand addresses a much wider range of markets. >>>

Pharmaceutical and Bio-technology
GenSys Software’s research platform supports the diverse needs of laboratory researchers in global pharmaceutical and bio-technology organizations who need to safeguard their research data. >>>

Wireless Engineering Data
Powered by 3D rendering servers, Incremental Images envisions secure, wireless access to interactive, photo-realistic datasets from anywhere in the world. >>>

Film, Video, and Game Development
The multi-media division of software giant Autodesk needed the independence of a new brand - Kinetix - to generate momentum and focus in targeting the film, video and game developers markets. >>>