Canadian Manager Search is the authoritative resource for pension fund investment information in Canada. A new identity program helped gain credibility with money manager consultant accounts.

Building on a Solid Foundation
Canadian Manager Search is an online, subscriber-based information resource for pension plan sponsors, investment managers and consultants. In the beginning, it was fortunate to acquire an leading publisher of financial data in this field, and thereby jump to a very solid strategic position as the primary source of information in this market space.

The new business model took the existing publishing house approach and turned it into an online web site portal, which provides information updated daily as well as much more sophisticated data research tools. However, in the beginning, convincing the acquired customer-base (accustomed to a product published in book form) that they should migrate to an online web site portal version of the original book was not that easy.

Delivering Research Performance
A key component of the campaign to migrate these customers to the new system was developing a sophisticated brand identity which spoke to the seriousness of the industry’s fiduciary responsibilities. The result, which is both attractive and restrained, offers the promise of "Delivering Research Performance" and has helped reassure skeptical subscribers that it was a worthwhile investment to move to the online portal.

Today, Canadian Manager Search enjoys great success, having converted the vast majority of its audience to full subscribers, at an annual subscription rates ranging from $3,000 to $10,000 annually.responsibilitiesresponsibilities