Discreet Logic’s Academy Award-winning tools deliver the sublime visual effects seen in nearly every film, video, and game produced today.

Downtown Goes Uptown
Discreet Logic was a renegade Montreal upstart in its early days, known for its wild marketing and excessive expenditures lavished on its high-profile video production clients. Prized for delivering the highest performing creative tools commercially available in the film and video industry, Discreet Logic helps artists deliver sublime visual design and has won recognition by the Academy-Award for its software products Flint, Flame, Fire and Inferno.

Absorbs Kinetix Brand in Merger with Autodesk
As part of its merger with Autodesk, Discreet Logic’s brand needed to expand and address a wider product line, including 3D animation and game design tools developed by Autodesk’s existing Kinetix software division. The result was to drop the word Logic from the name, and position the new entity as simply “Discreet”, a division of Autodesk.

New Identity for a Broader Market
The new branding attempts to bridge the gap between the high-end post-production clientele and the new target market segments, including broadcast graphics, film and video post-production, PC and set-top box game development, and Internet streaming video. The new corporate identity (with the receding second letter e in the wordmark) and forward-looking web presence is attractive yet sublime. While troubling to die-hard fans of the quirkiness found in the original marketing, the new Discreet branding offers a more open, outward-looking point of view that is much more inclusive of its newfound target markets.