Incremental Images envisions wireless access to photorealistic renderings of engineering datasets, updated on demand. Powered by 3D rendering servers, the system would allow secure access to mission-critical data from anywhere in the world.

Trust the Data
Key applications of the Incremental Images system include collaborative design workflow for engineering teams and rapid access to complex engineering drawings by field repair personnel. By maintaining a master database, the information is always up-to-date, and a variety of browser clients (including hand-held devices) can access and manipulate photo-realistic renderings of 3D engineering data sets without downloading model data into computationally-intensive local software applications.

Difficult Concepts to Understand
The Incremental Images product concept is difficult for people unfamiliar with rendering technology to grasp quickly. For those who are not familiar with the daunting technical issues, they presume that this is just another task that computers can do; while on the other hand those more knowledgeable about computing often jump to the incorrect conclusion that the visualization is pre-made, e.g. "canned".

Simple, Straightforward Corporate Messaging
The approach taken for the top-tier corporate messaging was to focus on the straightforward benefits of the technology in a manner that makes sense to technical and non-technical audiences alike, rather than dive deeply into the mechanics of how the product works.